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Think about the content especially images (and other rich media) on your pages, especially on key pages such as the home page and SEO landing pages. We want file sizes to be kept to 250kb for desktop/tablet and 50kb for mobile. TIP - The home page should be priority since it is usually the first page for users and SEO search results. Find out what others are SEO landing pages on your site. Here is an article with useful tips.
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