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Think about the content especially images (and other rich media) on your pages, especially on key pages such as the home page and SEO landing pages. We want file sizes to be kept to 250kb for desktop/tablet and 50kb for mobile. TIP - The home page should be priority since it is usually the first page for users and SEO search results. Find out what others are SEO landing pages on your site. Here is an article with useful tips.
Also consider the implications of campaigns, and the number of products in them. TIP - Limit to one campaign with a maximum of 5 products for desktop and 2 for mobile.
What you can do:
- Minimise the use of images on key landing pages as much as possible (without compromising the aims of the page to your users).
- Ensure images and other rich media are optimised for online use. This means striking the right balance between quality and performance (how load speed is affected). Compression, format and size matter. Your image editing software, e.g., Photoshop, will have image optimising tools, and when exporting the file, choose the best file format, compression setting, and dimensions. Here are some tips.
- Consider the number of banners that are loaded on the one page, e.g., campaign banners. As these are usually image-based, having too many banners on your home page can slow down page loads.
- Utilise device optimisation for banners in the CMS.
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