Overview
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MailChimp is a leading email marketing platform that enables businesses to send automated marketing messages and targeted campaigns. It can be integrated with your Commerce Vision website, to push sales data to your member profiles in MailChimp's ECommerce functionalityCV ecommerce platforms can integrate with MailChimp, an email marketing service provider. Certain types of data from your CV ecommerce store can be sent to MailChimp for targetted email marketing activities. |
Once order data is attached to your MailChimp subscribers, it can be used for targeted marketing activities. For example, you may wish to identify members who have purchased from a particular product category, and send them a follow-up message.
This guide details the steps required to integrate your website's eCommerce functionality and your existing MailChimp account.
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Data that can be sent
- orders
- products
Abandoned cart email
- products retained in cart
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When your customers abandon items in their shopping cart, have a custom email sent to them with cart contents to encourage them to complete their purchase. Perhaps entice them with a special offer. Implementing this feature requires:
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