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When enabled, Mailchimp Ecommerce Syncing allows these ecommerce data types from your Commerce Vision site to be sent to Mailchimp for Electronic Direct Mail (EDM) purposes:
- Product
- Sales Order
- Promotion Rules
See: Mailchimp Marketing API - Ecommerce data
Data sent to MailChimp can be segmented for meaningful marketing purposes, and then used in targeted promotional and marketing campaigns. For instance, past purchases from sales orders can identify behavioral traits to build customer subgroups, e.g., interest in specific product types. high spend customers, specific locations, etc. Data from the synced Product master list and sales orders can be analysed, and marketing emails with specific products for particular customer subgroups created. Promotion codes can also be synced with Mailchimp Promotion Rules.
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