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These rules relate to products, categories, or pages a user has viewed (or not viewed!). Parameters in bold are what you define in the Rule Builder.
- Has/Has Not viewed Product XYZ in the last X days
- Has/Has Not viewed product within Category XYZ in the last X days
- Has/Has Not viewed Page XYZ in the last X days
Example of use: Target users who have viewed the 'Endurance T10 Treadmill' within the last 5 days. Let them know it's currently on promotion - 20% off!
Purchases
These rules are focused on what the user has purchased, how much they have spent, or what's currently in their cart to be purchased.
- Has/Has Not purchased Product XYZ in the last X days
- Has/Has Not purchased product(s) within Category XYZ in the last X days
- Purchased $Dollars or More/Less worth of products in the last X days
- Placed X or More/Less orders in the last X days
- Does/Does Not have Product XYZ in their cart
- Does/Does Not have product within Category XYZ in their cart
- Has $Dollars or More/Less worth of products in their cart
Favourites
These rules look at the contents of the user's Favourites (or Wishlist, if you call it that).
- Added Product XYZ to their favourites in the last X days
- Added product within category XYZ to their favourites in the last X days
- Does/Does Not have Product XYZ in their favourites
- Has/Has Not product within Category XYZ in their favourites
User characteristics
- UserID/EmailAddress Is / Is Not XYZ
- Does/Does Not have Role of XYZ
- Last Visit was X days ago or More/Less
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