...
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| Code Block | ||||||
|---|---|---|---|---|---|---|
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{
"event": "enhancedEcomm",
"event_type": "impression",
"ecommerce": {
"currencyCode": "AUD",
"detail": {
"actionField": {
"list": "list name"
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"brand": "brand name",
"price": "99.99"
}
]
}
}
} |
Product ClicksAnchor ecomclicks ecomclicks
...
| Code Block | ||||||
|---|---|---|---|---|---|---|
| ||||||
{
"event": "productClick",
"ecommerce": {
"click": {
"actionField": {
"list": "list name"
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"brand": "brand name",
"price": "99.99",
"position": 1
}
]
}
}
} |
User DetailsAnchor ecomuser ecomuser
There is an option to only track logged in users
pushed on every pageUser Detail data is pushed on every page of the site. There is the option to push data for logged in users only.
- The 'User_ID' = the user's unique identifier (field?)
| Code Block | ||||
|---|---|---|---|---|
| ||||
{
"User_ID": "unique user id"
} |
QuestionnaireAnchor ecomquestion ecomquestion
...
| Code Block | ||||
|---|---|---|---|---|
| ||||
{
"virtualURL": "thank you URL"
} |
Checkout OptionsAnchor ecomcheckout ecomcheckout
...
the step number
Info // Step 1 - going to the cart
// Step 2 - attempting to checkout but need to log in
// Step 3 - going to the delivery options
// Step 4 - going to the payment options
// Step 5 - going to submit the order
- products
- the products in the cart
checkout steps
| Code Block | ||||||
|---|---|---|---|---|---|---|
| ||||||
{
"event": "checkout",
"event_type": "checkout",
"ecommerce": {
"checkout": {
"actionField": {
"step": 1
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"brand": "brand name",
"price": "99.99"
}
]
}
}
} |
...
| Code Block | ||||||
|---|---|---|---|---|---|---|
| ||||||
{
"event": "checkoutOption",
"event_type": "checkout",
"ecommerce": {
"checkout_option": {
"actionField": {
"step": 1,
"option": "Cart"
}
}
}
} |
TransactionsAnchor ecomtrans ecomtrans
...