...
- Minimise the use of images on key landing pages as much as possible (without compromising the aims of the page to your users).
- Ensure images and other rich media are optimised for online use. This means striking the right balance between quality and performance (how load speed is affected). Compression, format and size matter. Your image editing software, e.g., Photoshop, will have image optimising tools, and when exporting the file, choose the best file format, compression setting, and dimensions.
- Consider the number of banners that are loaded on the one page, e.g., campaign banners. As these are usually image-based, having too many banners on your home page can slow down page loads.
- Utilise device optimisation for banners in the CMS.
...