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You can add articles to your website to update users about your business or products. Articles can drive traffic to your site. They can also improve:
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The most common use of the Article functionality is to create periodic updates and blogs about a business or its products and services. Strategic and informative content can have positive effects such as:
- nurture customer relationships and engagement
- convert visitors to purchasers
- improve SEO scores.
The Article functionality can also be used to create other grouped content, e.g., FAQs and staff lists with bios on individual pages.
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