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Set Up Google Tag Manager

1. Create an account

See http://www.google.com/tagmanager/get-started.html on how to setup an account to use with Google Tag manager.

2. Check resource

Check resource rcGoogleTagManagerInitialiser. It should contain something similar to the following:

3. Set the Google Tag Manager ID

 2. Enhanced eCommerce

Enhanced eCommerce is additional functionality for Google Analytics which allows richer data to be gathered, over and above the standard eCommerce transactional information gathered at the Order Confirmation step. Enhanced eCommerce data provides a more nuanced view of user behaviour, such as content engagement, product views, and cart actions. 

BPD Enhanced eCommerce data is pushed for nearly every event type on the website. The data objects are outlined below, including properties and their possible values. 

Product Impression data is pushed when a product list is displayed. For example, a page of search results, products in a category, or a user's favourites.

1. In the CMS, go to

4. Create a template (optional)

This is not necessary as there is a default template that you can use. It is called CV_OpeningBodyTemplate. This template contains the following: 

5. Set templates

There are two templates that you can set:

• Global - one for all users.
• Role based - one for users in specific roles.

The default template is called CV_OpeningBodyTemplate.

Global

To use the tag manager for all users, go to the default templates admin page. Set the Opening Body Template to the default template or another template you created.

Role based

To use the tag manager for users in specific roles, go to the role management admin page (see Templates tab). Set the Opening Body Template to the default template or another template you created.

1. Digital Remarketing

Remarketing is the practice of advertising to past visitors of your website. If users leave your site without making a purchase, remarketing can help you reconnect by displaying relevant ads during their subsequent web browsing or searching. 

BPD Remarketing data is pushed on every page of the website. Properties and their possible values are detailed below. 

Property

Value

Notes

event

'remarketing'

ecomm_pagetype

One of the following:

• home

• category

• product

• cart

• purchase

• other

Value determined by the page the user is on. For example:

• 'home' = the site's home page

• 'category' = a category page listing products

• 'product' = the product detail page

• 'cart' = the shopping cart

• 'purchase' = the confirmation screen once an order has successfully been submitted

• 'other' = any page not covered above (eg. Favourites, Checkout Delivery Address, Dashboard, etc)

ecomm_prodid

One of the following:

• Product code (product pages)

• Array of product codes (category, cart, purchase pages)

Optional. Value determined by the page the user is on, and does not apply to page types 'home' or 'other'.

ecomm_totalvalue

The total value of all products and charges (if any)

Optional. Only applies to page types 'product', 'cart, and 'purchase'.

google_conversion_value

The total value of all products and charges

Optional. Only applies to page type 'purchase'.

1. Settings → Feature Management → System
   
2. Toggle ON Analytics.
   Image Added
3. Click Configure.
   
   
4. Toggle ON Enable Analytics.
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5. In Google Tag Manager ID, enter the ID from your Google account. 
   
   
   
6. Once you enter the Tag Manager ID, you can select to include:
   Image Added
   Digital Remarketing - contact with past visitors of your site.
   Enhanced eCommerce - enables the measurement of user interactions with products on your site, including: product impressions, product clicks, viewing product details, etc
   Enhanced Rich Snippet - for visually enhanced search results
   
   
7. Click Save or Save & Exit.

4. Create a template (optional)

This is not necessary as there is a default template that you can use. It is called CV_OpeningBodyTemplate. This template contains the following: 

<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id={0}" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';
j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','{0}');</script>
<!-- End Google Tag Manager -->

5. Set templates

There are two templates that you can set:

• Global - one for all users.
• Role-based - one for users in specific roles.

The default template is called CV_OpeningBodyTemplate.

Global

To use the tag manager for all users, go to the default templates admin page. Set the Opening Body Template to the default template or another template you created.

Role-based

To use the tag manager for users in specific roles, go to the role management admin page (see Templates tab). Set the Opening Body Template to the default template or another template you created.

Digital Remarketing

Remarketing is the practice of advertising to past visitors of your website. If users leave your site without making a purchase, remarketing can help you reconnect by displaying relevant ads during their subsequent web browsing or searching. 

BPD Remarketing data is pushed on every page of the website. Properties and their possible values are detailed below. 

Product Click data is pushed on any click of a product link. For example, a product on a page of search results, or a product on the user's favourites list.

Property

Value

Notes

event

'productClick'

list*

One of the following:

• Product List

• Search Results

• Items Recently Viewed

• Campaign - (sent as the Campaign Description, not the Campaign Code)

• CrossSell - (Alternate products)

• UpSell - (Accessories / Related products)

• User Favourites

• Prior Purchases

• Cart Item

Value determined by the list in which the product is located.

*Note - Zoned Product Layout must be used in order for Enhanced eCommerce to work with lists.

name

The product description

id

The product code

category

The product's primary category

Includes all levels of the category structure for the product's primary category.

brand

The product's brand

position

The product's position / sequence in its list

price

The product price (nett price for 1)

If 'hide pricing' is enabled at Role level, this data is not pushed.

User Detail data is pushed on every page of the site.  There is the option to push data for logged in users only.

• 'User_ID' = the user's unique identifier (database field = user.userid ) 

Questionnaire data is only pushed for non-widget-based questionnaires.

Since the URL does not change post submission, a virtual URL is pushed. (In contrast, widget-based questionnaires have a URL redirect post submission.)

Steps - pushed as the user progresses through the various steps of the checkout process.

{
    "event": "remarketing",
	"ecomm_pagetype": "home",
	"ecomm_prodid": ["ProductCode", "ProductCode"] or "ProductCode",
	"ecomm_totalvalue": "99.99",
	"google_conversion_value": "99.99"
}

Enhanced Ecommerce

Enhanced Ecommerce is additional functionality for Google Analytics. It allows richer data to be gathered beyond the standard Ecommerce transactional information gathered at the Order Confirmation step. Enhanced Ecommerce data provides a more nuanced view of user behaviour, such as content engagement, product views, and cart actions. 

BPD Enhanced Ecommerce data is pushed for nearly every event type on the website. The data objects are outlined below, including properties and their possible values. 

Anchor
ecomimpressions ecomimpressions

Product Impressions

Product Impression data is pushed when a product list is displayed. For example, a page of search results, products in a category, or a user's favourites.

{
	"event": "enhancedEcomm",
	"event_type": "impression",
	"ecommerce": {
		"currencyCode": "AUD",
		"impressions": [
		{
			"name": "Product Description",
			"id": "ProductCode",
			"list": "list name",
			"category": "/first level/second level/third level",
			"brand": "brand name",
			"position": 1,
			"price": "99.99"
		}
		]
	}
}

{
	"event": "enhancedEcomm",
	"event_type": "impression",
	"ecommerce": {
		"currencyCode": "AUD",
		"detail": {
			"actionField": {
				"list": "list name"
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	}
}

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ecomclicks ecomclicks

Product Clicks

Product Click data is pushed on any click of a product link. For example, a product on a page of search results, or a product on the user's favourites list.

{
	"event": "productClick",
	"ecommerce": {
		"click": {
			"actionField": {
				"list": "list name"
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99",
				"position": 1
			}
			]
		}
	}
}

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ecomuser ecomuser

User Details

User Detail data is pushed on every page of the site.  There is the option to push data for logged in users only.

• 'User_ID' = the user's unique identifier (database field = user.userid ) 

{
	"User_ID": "unique user id"
}

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ecomquestion ecomquestion

Questionnaire

Questionnaire data is only pushed for non-widget-based questionnaires.

Since the URL does not change post submission, a virtual URL is pushed. (In contrast, widget-based questionnaires have a URL redirect post submission.)

{
	"virtualURL": "thank you URL"
}

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ecomcheckout ecomcheckout

Checkout Steps & Options

Steps - pushed as the user progresses through the various steps of the checkout process.

{
	"event": "checkout",
	"event_type": "checkout",
	"ecommerce": {
		"checkout": {
			"actionField": {
				"step": 1
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	}
}

Options - pushed whenever the Checkout Step value (detailed above) is either 3 or 4. 

{
	"event": "checkoutOption",
	"event_type": "checkout",
	"ecommerce": {
		"checkout_option": {
			"actionField": {
				"step": 4,
				"option": "BPAY"
			}
		}
	}
}

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ecomtrans ecomtrans

Transactions

Product Transaction data is pushed on successful submission of an order. 

{
	"event": "enhancedEcomm",
	"event_type": "payment",
	"ecommerce": {
		"purchase": {
			"actionField": {
				"id": 100000000,
				"revenue": 99.99,
				"tax": 9.99,
				"shipping": 10.00
			}
		},
		"products": [
		{
			"name": "Product Description",
			"id": "ProductCode",
			"category": "/first level/second level/third level",
			"price": "99.99"
		}
		]
	}
}

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ecomlogin ecomlogin

Login Success

Login Success data is pushed on any successful login.  

• The 'event' always = "login"

• The 'widgetName' = that of the widget used to initiate the login 

Options - pushed whenever the Checkout Step value (detailed above) is either 3 or 4. 

Property

Value

Notes

event

'checkoutOption'

event_type

'checkout'

step

3 or 4

Value determined by the step number in 'Checkout Steps' data above.

option

The option selected at this step

{
	"event": "login",
	"widgetName": "widget-name"
}

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ecomlogout ecomlogout

Logout Success

Logout Success data is pushed on any successful logout.  

• The 'event' always = "logout"

• The 'widgetName' = that of the widget used to initiate the logout 

{
	"event": "logout",
	"widgetName": "widget-name"
}

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ecomaddtocart

ecomaddtocart

Add to Cart

Add To Cart data is pushed every time a user successfully adds a product to their cart. 

Login Success data is pushed on any successful login.  

• The 'event' always = "login"

• The 'widgetName' = that of the widget used to initiate the login 

Logout Success data is pushed on any successful logout.  

Property

Value

Notes

event

'addToCart'

currencyCode

 The currency code for the current account

products

The product(s) added to the cart

Standard product data is included here (e.g. name, id, category, quantity, brand, price)

pageType

One of the following:

• Product List

• Search Results

• Product Details

Value determined by the page on which the product was added.

list*

One of the following:

• Product List

• Search Results

• Product Compare

• Items Recently Viewed

• Campaign - (sent as the Campaign Description, not the Campaign Code)

• CrossSell - (Alternate products)

• UpSell - (Accessories / Related products)

• User Favourites

• Prior Purchases

• Product Details

• Cart Fast Order

• Quick Order Entry

Value determined by the list from which the product was added

*Note - Zoned Product Layout must be used in order for Enhanced eCommerce to work with lists.

Remove From Cart data is pushed whenever a product is successfully removed from the user's cart.

NOTE - This can be a whole line deletion, or a decrease in quantity. Both actions are sent as 'Remove From Cart' data.

Property

Value

Notes

event

'removeFromCart'

currencyCode

The currency code for the current account

products

The product(s) removed from cart

Standard product data is included here (e.g. name, id, category, quantity, price).

{
	"event": "addToCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"add": {
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"quantity": 1,
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	},
	"pageType": "Product List",
	"list": "Product List"
}

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ecomremovefromcart ecomremovefromcart

Remove from Cart

Remove From Cart data is pushed whenever a product is successfully removed from the user's cart.

NOTE - This can be a whole line deletion, or a decrease in quantity. Both actions are sent as 'Remove From Cart' data.

 {
	"event": "removeFromCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"remove": {
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"quantity": 1,
				"price": "99.99"
			}
			]
		}
	}
}

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ecomcartupdate ecomcartupdate

Cart Updated

Cart Updates will push the relevant Add or Remove data when product quantities are changed:

• Quantity increase triggers an "addToCart" data push

• Quantity decrease triggers a "removeFromCart" data push

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ecompromo ecompromo

Promotion Codes

The following data is automatically pushed in relation to Promotion Codes: 

• success adding a promo code ('validPromoCode')

• failure adding a promo code ('invalidPromoCode')

• removal of a promo code ('removedPromoCode')

The event type and the promotion code is the only data sent in these instances.

{
	"event": "validPromoCode",
	"promoCode": "XXXX"
}

{
	"event": "removedPromoCode",
	"promoCode": "XXXX"
}

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ecomvieworder ecomvieworder

View Order

View Order data is pushed when an order is viewed on the Order History / tracking page. The relevant sales order number is sent in this instance.

{
	"virtualURL": "/TrackOrder/ViewOrder/Order Number"
}

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ecomviewtemplate ecomviewtemplate

View Template

View Template data is pushed when a saved template is viewed on the Order Templates page. The template name is sent in this instance.

{
	"virtualURL": "/OrderTemplates/Template Name"
}

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extend extend

Extending or Overriding

Pushed Data

It is possible to push additional data or to override Commerce Vision's out-of-the-box inclusions. For assistance with this, please contact a Commerce Vision Consultant. 

CV internal use:

1. Determine the type of additional data required to push:

   • User

   • Product

   • Order

     
     

2. Include the new data by adding the field to the relevant JSON field group. 

   Data Type	Dictionary Table	JSON Field Group
   User	Primary Table: User Additional Tables: Role Customer	SiteTrackerUserData(or SiteTrackerUserData_RoleNamefor role-specific changes)
   Product	Product	SiteTrackerProductData (or SiteTrackerProductData_RoleNamefor role-specific changes)
   Order	Primary Table: ProntoSalesOrder Additional Tables: ProntoSalesOrderLine Product	SiteTrackerOrderData(or SiteTrackerOrderData_RoleNamefor role-specific changes)

   
   

3. Finally, construct the tracking code per the format below.

   • First parameter is the data to manipulate (e.g. "userDetail" in sample code)

   • Second parameter is the type of manipulation:

     • extend

     • override

   • The third parameter is the function that will perform the manipulation (e.g. "EmailAddress: data.EmailAddress" in sample code)

     • The data is the raw data that can be used for manipulation (and includes the additional data from the JSON field groups described above) 
       
       

       Code Block
       title Sample Data Extension code
       $.cv.css.tracker.track("userDetail", "extend", function(data) { return { EmailAddress: data.EmailAddress }; });

       
       

Possible extension methods:

• userDetail

• pageType (this is for Digital Remarketing)

• productImpressions

• productClick

• questionnaire

• checkout

• checkoutOption

• transactionProducts

• loginSuccess

• logoutSuccess

• addToCart

• removeFromCart

• promoCodes

• viewOrder

• viewTemplate

Related help