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This feature requires Prerequisites:
This setting is also required for MailChimp's Abandoned Cart Emails. |
When enabled, Mailchimp Ecommerce Syncing allows these ecommerce data types from your Commerce Vision site to be sent to Mailchimp for Electronic Direct Mail (EDM) purposes:
- Product
- Sales Order
- Promotion Rules
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See: Mailchimp Marketing API - Ecommerce data
Data sent to MailChimp can be segmented for meaningful marketing purposes, and then used in targeted promotional and marketing campaigns. For instance, past purchases from sales orders can identify behavioral traits to build customer subgroups, e.g., interest in specific product types. high spend customers, specific locations, etc. Data from the synced Product master list and sales orders can be analysed, and marketing emails with specific products for particular customer subgroups created. More relevant content encourages brand loyalty and helps conversion rates. And this also means less wastage of your email send limits. Promotion rules, e.g., send marketing emails only to opted-in users, are also synced to ensure customer preferences are respected and email addresses are valid.For more about what you can do with EDMs on the MailChimp side, see: MailChimp.Promotion codes can also be synced with Mailchimp Promotion Rules.
Learn more: MailChimp, Marketing API.
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Enable MailChimp Syncing
The feature must have been switched on by Commerce Vision.
- Go to Settings → Settings → Feature Management → Products & Categories → MailChimp.
Toggle ON Mailchimp at the system level.- Click Configure.
- Toggle ON Mailchimp Ecommerce Syncing.
- Click Save. The syncing to MailChimp will start in the background.
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Once the setting is enabled, click Sync All Products at any time to run product syncing, e.g, when products on your website have just been updated.
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The regular scheduled task for syncing ecommere data includes syncing product data. Use this Sync All Products button only when product sync needs to be redone due to errors. |
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