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Once order data is attached to your MailChimp subscribers, it can be used for targeted marketing activities. For example, you may wish to segment a list of members identify members who have purchased from a particular product category, and send them a product follow-up message to only those who have purchased from a particular category.
This guide details the steps required to implement eCommerce functionality with Customer Self Service and your existing MailChimp account.
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To implement eCommerce functionality for your site with MailChimp:
- Login to MailChimp.
- Navigate to the Account --> Extras --> API keys (https://us7.admin.mailchimp.com/account/api/)
- Copy the API key for your website.
- Login to the Commerce Vision CMS.
- Navigate to Settings --> Settings.
- Scroll to the 'Mailing List Details' section.
- Ensure the 'Mailing List Provider' is set to MailChimp.
- Paste your MailChimp API key into the field labelled 'Mailing List API Key'.
- Tick the 'Mailing List ECommerce Enabled' flag.
- Assign an ID in the 'Mailing List Store Identifier' field, no spaces (we generally just use the BusinessName).
- Click 'Update' to save changes.
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Your eCommerce data will now be integrated to MailChimp!
Order information will be visible in the subscriber overview, and data will now be available for use in targeted campaigns.
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