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EDMs are not just about sending promotional or marketing emails enmasse to potential buyers. Data sent are can be segmented to for meaningful marketing purposes, and then used in targeted campaigns and email sendouts. For instance, past purchases from sales orders can be used to identify behavioral traits and build customer sub-groupssubgroups, e.g., those interested interest in specific product types. high spend customers, location, etc. Data from your synced Product master list can then be matched to customer sub-groups. Promotion rules, e.g., send marketing emails only to opted-in users, ensure users .Email campaigns in MailChimp that are more customer-centric and focused can then be createddeliver more focused campaigns. These encourage brand loyalty and help conversion rates. They also mean less wastage of your email send limits.Extension of a campaign to further digital communications and marketing channels such as social media can also be developed from syncing data. See. Promotion rules, e.g., send marketing emails only to opted-in users, ensure customer preferences are respected.


For more info from the MailChimp side, see: MailChimp.


Info
titleWhat data are sent?
  • Customers: This covers includes users from sales orders and new user registrations. Whether they are set as Subscriber or Transactional members dependi on opt-in/opt-out rules you've set with MailChimp. If double opt-in is active, a new contact remains a transactional member unless they confirm subscription, e.g., via a link in an email. Transactional members receive emails only about their orders.  Your Commerce Vision site syncs with active rules from MailChimp. If enabled for 'always opt-in', new subscribers are automatically added as subscribers. 
    NOTE - For guest users, only the First Name is sent. 

  • Sales Orders: This includes completed orders. Info synced includes Order Date, Order Number and Order Total data are sent.Orders are batched sent. The task will check that sends orders in batches, and orders are checked so they are not double-sent. Updates are sent submitted for edited orders. . Orders appear in the customer's Activity Feed in MailChimp.  

  • Products: When product info is synced, Product Code, Description and Title are checked against the last MailChimp updated date. Products are validated to ensure they are .

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