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PropertyValueNotes
event

'productClick'

 
list

One of the following:

  • Product List
  • Search Results
  • Items Recently Viewed
  • Campaign - (sent as the Campaign Description, not the Campaign Code)
  • CrossSell - (Alternate products)
  • UpSell - (Accessories / Related products)
  • User Favourites
  • Prior Purchases
  • Cart Item
Value determined by the list in which the product is located.
nameThe product description 
idThe product code 
categoryThe product's primary categoryIncludes all levels of the category structure for the product's primary category.
brandThe product's brand 
positionThe product's position / sequence in its list 
priceThe product price (nett price for 1)If 'hide pricing' is enabled at Role level, this data is not pushed.

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PropertyValueNotes
event'addToCart' 
currencyCode The currency code for the current account 
productsThe product(s) added to the cartStandard product data is included here (e.g. name, id, category, quantity, brand, price)
pageType

One of the following:

  • Product List
  • Search Results
  • Product Details
Value determined by the page on which the product was added.
list

One of the following:

  • Product List
  • Search Results
  • Product Compare
  • Items Recently Viewed
  • Campaign - (sent as the Campaign Description, not the Campaign Code)
  • CrossSell - (Alternate products)
  • UpSell - (Accessories / Related products)
  • User Favourites
  • Prior Purchases
  • Product Details
  • Cart Fast Order
  • Quick Order Entry
Value determined by the list from which the product was added

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