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When your customers abandon items in their shopping cart, have a custom email sent to them with cart contents to encourage them to complete their purchase. Perhaps entice them with a special offer. Implementing this feature requires:

• consultation with Commerce Vision.
• a site running on version 4.21+
• your Mailchimp account has been set up for this feature (see, e.g., email created. (Refer to: https://mailchimp.com/help/create-an-abandoned-cart-email/)