Overview
Create Google Shopping campaigns to put your products in front of shoppers who are looking to buy. When a potential customer searches for a product, Google can display yours above the list of search results.
A photo, title, price, and your shop name will appear, meaning the customer is only a click away from you and the product you're selling.
How does it work?
- Commerce Vision helps get your products in front of eyeballs with a dedicated XML product feed, specifically designed for Google Shopping.
- Google takes the data you submit in your XML feed and uses it to present shopping results when a user performs a search.
- You pay-per-click with an associated Google AdWords account, and away you go.
Step-by-step guide
- Set up your Google Merchant account (if you haven't already got one).
- Create a Shopping campaign in Google AdWords, and link it to your Merchant Center account. For more information on how to do this, see https://support.google.com/merchants/answer/2660968
- Contact Commerce Vision to request an XML feed for your product data.
- We will create a template to house your product feed, and create a scheduled task to update it nightly at a pre-agreed time.
- You'll need to specify what additional data (if any) you'd like to provide to Google, apart from the required attributes.
- Submit your product feed to Google:
- Login to Google Merchant Center.
- Select the 'Products' tab.
- Go to the 'Feeds' section.
- Follow the prompts to enter the information for your product feed. You can view Google's help documentation here - https://support.google.com/merchants/answer/7439058.
Additional Information
Creation of the XML product feed is classed as a minor project by Commerce Vision, and therefore attracts an implementation fee.
| Minimum Version Requirements |
|
|---|---|
| Prerequisites |
|
| Self Configurable |
|
| Business Function |
|
| BPD Only? |
|
| B2B/B2C/Both |
|
| Third Party Costs |
|
Related help
