Overview
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Certain types of order data from your CV ecommerce platform can be synced to MailChimp for its automated email marketing services to subscribed customers or visitors. |
Targetted automated email marketing
Once the data are attached to your MailChimp subscribers, it can be used for targeted marketing activities. For example, you can identify members who purchased from a particular product category, and send them a follow-up email with related products.
Order data
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- orders
- products
- promotion code rules
Abandoned cart email
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Customers and/or
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| title | Looking to implement the MailChimp Abandoned Cart Email? |
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When your customers abandon items in their shopping cart, have a custom email sent to them with cart contents to encourage them to complete their purchase. Perhaps entice them with a special offer. Implementing this feature requires:
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visitors that leave your site with contents in their cart can be sent an email reminding them to complete their order, perhaps with an offer to entice them.
Cart data
- products retained in cart for logged in and/or guest user
Step-by-step guide
To implement ecommerce functionality for your site with MailChimp:
- Login to MailChimp.
- Go to the Account → Extras → API keys (https://us7.admin.mailchimp.com/account/api/)
- Copy the API key for your website.
- In the CMS, navigate to Settings → Settings.
- Scroll to the 'Mailing List Details' section.
- Ensure the 'Mailing List Provider' is set to MailChimp. Or if your site is using API 3, select MailChimp3.
- Paste your MailChimp API key into the field labelled 'Mailing List API Key'.
- Tick the 'Mailing List ECommerce Enabled' flag.
- Assign an ID in the 'Mailing List Store Identifier' field, no spaces (we generally just use the BusinessName).
- Click 'Update' to save changes.
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