Overview
Targetted automated email marketing
Once the data are attached to your MailChimp subscribers, it can be used for targeted marketing activities. For example, you can identify members who purchased from a particular product category, and send them a follow-up email with related products.
Order data
- orders
- products
- promotion code rules
Abandoned cart email
Customers and/or visitors that leave your site with contents in their cart can be sent an email reminding them to complete their order, perhaps with an offer to entice them.
Cart data
- products retained in cart for logged in and/or guest user
Step-by-step guide
To implement ecommerce functionality for your site with MailChimp:
- Login to MailChimp.
- Go to the Account → Extras → API keys (https://us7.admin.mailchimp.com/account/api/)
- Copy the API key for your website.
- In the CMS, navigate to Settings → Settings.
- Scroll to the 'Mailing List Details' section.
- Ensure the 'Mailing List Provider' is set to MailChimp. Or if your site is using API 3, select MailChimp3.
- Paste your MailChimp API key into the field labelled 'Mailing List API Key'.
- Tick the 'Mailing List ECommerce Enabled' flag.
- Assign an ID in the 'Mailing List Store Identifier' field, no spaces (we generally just use the BusinessName).
- Click 'Update' to save changes.
Your subscribers' eCommerce data will now be integrated to MailChimp!
For members already in your subscriber list, order information will be visible in their overview, and data will be available for use in targeted campaigns.
Related Resources
