From version 2022.3, GA4 is available for selection in the CMS. The latest version supports Analytics' latest capabilities for tracking and managing content through Google Services. Not ready to migrate to GA4? Not to worry. Our GA4 option is pre-configured to push unified data for both Universal Analytics (v3) and GA4 (v4).
We know how critical Google Analytics is for remarketing and reporting on many CV ecommerce websites. And we know the deprecation date of Google’s Universal Analytics (v3) is just around the corner (1st July 2023). GA4 is now available in 2022.3. It is pre-configured to send unified UA and GA4 data. So for those with migration plans, this gives you time. Keep using UA and switch completely to GA4 when you're satisfied its data is reproducing similar results to UA (or until the deprecation date.)
