From version 2022.3, GA4 is available for selection in the CMS. The latest version supports Analytics' latest capabilities for tracking, remarketing and managing content through Google Services. Not ready to migrate to GA4? Not to worry. Our GA4 option is pre-configured to push unified data for both Universal Analytics (v3) and GA4 (v4).
We know just how critical Google Analytics with Tag Manager is for remarketing and reporting on many CV ecommerce websites. And yes, we know the deprecation date of Google’s Universal Analytics (v3) is just around the corner (1st July 2023). GA4 is now available in 2022.3. Our GA4 solution suits sites implementing Google Analytics for the first time as well as those looking to migrate from UA. Keep using UA insights until you're satisfied your GA4 data can reproduce similar results (or until the deprecation date.)
Benefits of CV ecommerce - GA4 integration
Allows sites currently using UA to continue with UA data and collect (and use) GA4 data at the same time
Provides businesses with a decent period (from now to deprecation date) to start their GA4 data collection and learn about how it works
Does not require CV site owners/managers to fully implement UA-to-GA4 data name and structure changes themselves (we have done much of what is needed following GA4 conventions)
Is easy to migrate without a great technical of technical knowledge*
* Users of GA4 will benefit from understanding Google Analytics 4 and how its data, especially from enhanced ecommerce, is used with Google Tag Manager, for remarketing (Google Ads and personalised ads) and ecommerce reporting.
Customers must make their own assessments of GA4 benefits for their reporting purposes. For more information: Introducing the next generation of Analytics, Google Analytics 4 (GA4) - Analytics Help
