Is this feature disabled?
This feature requires consultation with Commerce Vision. You also need a MailChimp account, and your site must have been upgraded to Mailchimp's API version 3.0.
When enabled, Mailchimp Ecommerce Syncing allows these data types from your Commerce Vision site to be sent to Mailchimp for Electronic Direct Mail (EDM) purposes:
- Product
- Sales Order
- Promotion Rules
EDMs are not just about sending promotional or marketing emails enmasse to potential buyers. Data are segmented and used for targeted campaigns and email sendouts. For instance, past purchases from sales orders can be used to identify behavioral traits and build customer sub-groups, e.g., those interested in specific product types. high spend customers, location, etc. Promotion rules, e.g., send only to opted-in users, can be applied.
You can then create email campaigns in MailChimp that are more customer-centric to encourage brand loyalty and help conversion rates. They also mean less wastage of your email send limits.
Extension of a campaign to further digital communications and marketing channels such as social media can also be developed from syncing data. See: MailChimp.
What data are sent?
- Customers: Depends on your opt-in/out rules set with MailChimp. If enabled for 'always opt-in', new subscribers are automatically added as subscribers. If your rule is set up to require a new contact to opt-in, they will be set up as transactional members only if they opt in. Transactional members receive emails only about their orders.
NOTE - For guest users, only the First Name is sent. - Sales Orders: Order Date, Order Number and Order Total are sent. Orders are batched sent. The task checks that orders are not double-sent. Updates are sent for edited orders.
- Products: Product Code, Description and Title are sent. Also the last MailChimp updated date and valid item status.
Enable MailChimp Syncing
- Go to Settings → Feature Management → Products & Categories → MailChimp.
- Toggle ON Mailchimp at the system level.
- Click Configure.
- Toggle ON Mailchimp Ecommerce Syncing.
- Click Save. The syncing to MailChimp will start in the background.
Sync all Products
Once the setting is enabled, you can click Sync All Products to run product syncing at any time.
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